Iconoclast Brazil

Description

Developed for Iconoclast Brasil, the cassette tape features an exclusive mixtape by Mu540, a Brazilian music producer and DJ known for blending influences from funk, trap, and electronic music into compositions marked by experimentation and sonic complexity. The project extends the release of 6:40 AM’s music video by in-house director Nico Mascarenhas.

The visual identity translates the intensity and atmosphere of the tracks to create a graphic composition centered on typography. Neon orange takes center stage, conveying the mixtape’s vibrant energy, while the silkscreen printing process highlights typographic overlays generated by the transparency of the packaging. The interplay between materiality, color, and graphic elements reinforces the project’s experimental character, visually translating the artist’s sonic power and contemporary visual language.

Scope

Packaging

Credits

Graphic design
Beatriz Dórea, Isabela Vdd

Creative direction
Fernando Nogari

Production
Luja Casaro

Print production
Marina Ambrasas

Recording
Meia vida / Gustavo Paim

Showcase photography
Antônio Brandão

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