Longão
2026Credits
Graphic design
Beatriz Dórea
Isabela Di Dario
Illustration
Luiza Formagin
Motion
Guilherme Mourão
Architecture project
Ricardo Càstro
Furniture design
Clube
Photography
André Dip
Antonio Brandão
Isabela Di Dario
Model
Bruna Sperling
Description
Longão is a café in downtown São Paulo that brings coffee, running, and music together in a single space. The project was conceived as a meeting point for the running community, with the brand built around movement, collectivity, and the experience of running through the city as an act of pleasure.
The visual identity translates this spirit through a dynamic language that combines sports and urban references to create a world of its own. The variation of the logos reinforces the brand’s spontaneous and unpretentious character, allowing for applications that make the communication more playful and unexpected. In the color palette, red and green evoke the running track, while neon yellow brings energy and vibrancy.
The illustrations, in their various forms, represent different angles and running positions and, through a synthetic and emblematic approach, take on a leading role within the compositions. Functioning as a symbol in its own right, the illustration can appear as an icon or be integrated with other brand elements, helping to build recognition and reinforce the sense of community around the space.
The final identity is multifaceted and always in motion, capturing the spirit of Longão without being limited by the traditional codes of the sports world.