Are U Gonna Tell Her?

2020

Description

Unraveling a tale of love and betrayal between two individuals, Tove Lo and Mc Zaac present their music video “Are U Gonna Tell Her?”, shot in a bustling restaurant situated near the Billings dam in São Paulo. Infused with special effects, dynamic dance sequences and intense action, the couple’s passion spirals into a climax that leads to a surprising finale. To amplify this pop drama to the maximum, the graphic design of the project consists of electrifying elements, warped letterings, effects, textures, and a vibrant palette full of contrasts, breathing vitality into the video’s frames and promotional materials.

Scope

Visual identity
Poster
Lettering

Credits

Graphic design
Isabela Vdd

Direction
Alaska

Production
Iconoclast

Executive production
Charlie Twaddle, Francesco Civita, Natan Schottenfels, Tove Lo

Production
Francesco Colombo, Henrique Danieletto

Production design
Pedro Bolo

Direction of photography
Pierre Kerchove

Costume design
Marina Vieira

Post production
Nash, Mosh

Editing
Beto Araujo, Kaue Kabrera

Color correction
Osmar Junior

Still photography
Isabel Lafer, Isabela Vdd, Pedro Bolo