Are U Gonna Tell Her?
2020Description
Unraveling a tale of love and betrayal between two individuals, Tove Lo and Mc Zaac present their music video “Are U Gonna Tell Her?”, shot in a bustling restaurant situated near the Billings dam in São Paulo. Infused with special effects, dynamic dance sequences and intense action, the couple’s passion spirals into a climax that leads to a surprising finale. To amplify this pop drama to the maximum, the graphic design of the project consists of electrifying elements, warped letterings, effects, textures, and a vibrant palette full of contrasts, breathing vitality into the video’s frames and promotional materials.
Scope
Visual identity
Poster
Lettering
Credits
Graphic design
Isabela Vdd
Direction
Alaska
Production
Iconoclast
Executive production
Charlie Twaddle, Francesco Civita, Natan Schottenfels, Tove Lo
Production
Francesco Colombo, Henrique Danieletto
Production design
Pedro Bolo
Direction of photography
Pierre Kerchove
Costume design
Marina Vieira
Post production
Nash, Mosh
Editing
Beto Araujo, Kaue Kabrera
Color correction
Osmar Junior
Still photography
Isabel Lafer, Isabela Vdd, Pedro Bolo