Mag

Description

Mag is a contemporary restaurant rooted in the rich, multicultural soul of São Paulo. Nestled in Bom Retiro, it celebrates the neighborhood’s vibrant immigrant heritage. Led by chef Pedro Pineda, the kitchen serves unfussy, heartfelt dishes inspired by the stories and flavors of the area—blending Brazilian essence with global flair. Guests are welcomed into a space that’s as thoughtful as it is relaxed: smartly designed, functional, and brimming with personality. The warm palette—especially the bold reds—adds a dash of spice to the atmosphere, echoing the kitchen’s bold yet approachable spirit. The visual identity embraces Mag’s storytelling: shaped by its location and architecture, it features joyful colors, graphic motifs inspired by the neighborhood’s iconic seamstresses, and confident typefaces. The logo—a slim, uppercase design—makes its mark through a red-tinted glass façade, quiet but unmistakable.

Scope

Visual identity
Signage

Credits

Graphic design
Beatriz Dórea, Isabela Di Dario

Showcase photography
Ana Berwanger, Antônio Brandão, Pedro Kok

Art direction
Fernanda Torres

Mag Team
Deborah Franco, Pedro Pineda

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