Nem Um Pouquinho

Description

Playing a metamorphic creature seeking revenge, Duda Beat presents a cyberpunk and dystopian universe in Nem Um Pouquinho, her single featuring Trevo. The song conducts a bitter heartbreak narrative, and the video creates a fantastic approach to the theme. To build this universe, posters, urban arts, signage and vehicles that make up the scenario were developed alongside the production design team. The letterings and promotional materials, which complete the project as a whole, have the barbed rose as a protagonist, symbolizing the charm that can often be fatal. While some posters explore a leaner style in typography combinations, in the video, the title design mixes Duda’s loving essence with a vampire aesthetic, referring to 1980s horror films.

Scope

Visual identity
Poster
Lettering

Credits

Graphic design
Isabela Vdd, Fernanda Prado

Direction
Alaska

Creative direction
Marcelo Jarosz

Production
Iconoclast

Executive production
Francesco Civita, Henrique Danieletto, Pity Lieutaud

Production design
Carol Ozzi

Direction of photography
Fabio Politi

Costume design
Marina Vieira

Post production
Nash

Editing
Marcelo Vogelaar

Color correction
Osmar Junior

Still photography
Fernando Tomaz

Behind the scenes photography
Pedro Pedreira

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